“THAT ADVERTISEMENT DIDN’T WORK!”

My mind immediately goes into overdrive when I hear this. Why? Because ALL advertising works.

Albeit some better than others. The rational here is this---if any company advertised a message saying the first 10 customers tomorrow will receive $100 cash, there’s a darn good chance you’ll have 10 people at your business doorstep.

• There a few things in play here:

• Your message

• Your offer

• How it was delivered (media)

• Your call-to-action

• Tracking

Marketing is the smarts behind any ad campaign. Where the sum is greater than its parts. So, it’s critical to understand:

• How to craft a memorable and differentiated message that speaks to your target audience.

• Your offer needs be motivating and designed to drive action now versus tomorrow.

• The media selection on how your ad is delivered must be relatively priced based on the estimated response along with your offer net dollar margin.

• Your call-to-action is what you want the customer to do after seeing/hearing your ad. It should be the easiest, most convenient method for potential customers, and one that makes best sense for your business.

• Tracking, often the forgotten metric, is a fundamental mandatory. Tracking any ad effort not only allows you to understand how well it performed, but also to compare against other ad efforts.

Pre-Register for our next ROAR Bootcamp HERE coming to Los Angeles and Ventura County and you'll receive a courtesy notification for an early-bird discount. It's free and there's no obligation.

#advertising #smallbusiness #retail #calltoaction #marketingmessage #trackingmarketing