MARKETING
FOR SMALL BIZ
Time-tested,
real-world
comprehensive marketig mix
to grow your small business.
WHO'S IT FOR
Entrepreneurs, solopreneurs, founders and small business owners.
WHAT WE DO
You'll receive simple to understand, conclusive, real-world marketing and advertising guidance--both online and offline, through cohesive programs you need right now to move your business forward.
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Reach and engage more qualified customers
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Increase qualified leads, appointments and sales.
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Increase your average ticket or days of the week.
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Position your company to out-compete local competition
REAL-WORLD SETTING TO OUT-MARKET YOUR COMPETITION
Today's competitive retail and services marketplace requires a business model that's truly remarkable, unmistakably well positioned and valuable. More importantly, you need equitable advertising programs that drive incremental business.
It's all about getting customers to take action. It's not about clicks, views and shares.
Direct-response driven, and performance oriented. We'll show you how to get conversions! Appointments and sales!
Ready to grow your small business and utilize marketing programs with the highest ROI?
BUSINESSES WE SERVE
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Medical Office
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Tire Store
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Restaurant
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Specialty Store
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Brewery
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Online E-Commerce
Retailer -
Coaching Business
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Brewery
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Salon
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Realtor
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Accountant
ABOUT
CALLING ALL BUSINESS OWNERS
A comprehensive approach, uniquely tailored for your products and services and target customer. An optimal blend of straight-forward, time-tested marketing and advertising programs that are extremely cost efficient, simple to track/measure and drive incremental sales, customers and profits.
We work directly with business owners on core performance-driven and direct-response marketing programs to increase profits, drive incremental business and provide ongoing scalable growth.
It’s time to get definitive, conclusive, real-world marketing and advertising guidance, both online and offline that you'll see immediate results from. Cohesive programs you need right now to move your business forward.
MARKETING BACKGROUND
Corporate veteran marketing executive Stephan Longo brings over 25 years of corporate and small business marketing experience helping businesses grow. From individual small businesses, to $5B companies and everything in between—he's developed an optimal blend of straight-forward, marketing/advertising programs that are extremely cost efficient, simple to track and measure and drive incremental sales, customers and profits.
MARKETING WORK HIGHLIGHTS
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Developed a scalable marketing program through direct-response advertising, increasing service area growth from 4 States to 13, with revenue growth from $18M to $57M in 4 years.
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Directed the growth of a retail automotive company, growing store count from 118 to 193 in 4 years, while increasing same-store-sales 36%.
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Oversaw the national and local marketing for over 300 retail locations individually owned and operated by franchisees. Increasing same-store-sales and retail points of sale from 180 to 332.
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Managed the marketing for a high -tech mobile networking company competing against IBM, 3Com and Intel. Captured over 70% of the market and helped grow the company from $20M to over $200M in 5 years.
Working with people like you
BOOTCAMP OUTLINE
STEP 1 - Marketing Research
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Your business operation overview
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Uncovering your average net transaction and why
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How to build a solid marketing message
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What to know about your competition
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Workshop - Building your value proposition and elevator pitch
STEP 2 - LEVERAGING YOUR ONLINE PRESENCE
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Online search and map listings for your business
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Handout - Create, claim and manage your online business listing
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Managing and claiming your review sites so they don't manage you
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Handout - Claiming your business review listings
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Promotional message, developing your own, positional considerations
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Defining your target audience
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Positioning your business services or products
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Identifying opportunities to create value for new customers
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Online essentials to be found and discovered
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Delivering your message through performance-based media, online and offline
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Understand old marketing (interruption) vs value-based, permission marketing
STEP 3 - MEDIA VEHICLE AND PERFORMANCE ADVERTISING
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Direct mail, email campaigns and coupons
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Facebook and Instagram advertising. From graphics, to selling copy, promo offers and call-to-action
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Tracking and measuring your responses, both online and offline
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How and why to utilize a landing page
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What's a conversion, why it's important and how to track
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Understanding the conversion funnel
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Making ongoing enhancements that drive incremental sales and reduce marketing dollars
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The Retail Rule of Thirds
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All-inclusive recap
For Small Business Owners
What Small Business Owners Are Saying
"This bootcamp was invaluable. Stephan is incredibly knowledgeable and extremely helpful."
- Kathryn Noonan, Salon Owner
"Lots of great information and presented in a very understandable way."
- Michele D'Amico, Executive Coach
"The presentation lasted for roughly 3 hours, but time flew by. There was open discussion and dialogue between the presenter (Stephan) and attendees. After Stephan presented a new idea or topic, we discussed how that idea applies to our business. (I own a Dental office). Stephan also gave us the opportunity to discuss the given topic with the other attendees, I found this extremely helpful as it gave me the opportunity to network with other business owners."
- Roman Hernandez, Dentist
